Highlands & Islands
This page shows the aggregated data of bookings (i.e. ticketing data) and survey responses from all organisations in the Audience Finder database, where audience members have given a postcode that is within the Highlands & Islands.
Highlands & Islands encompasses the following local authorities: Argyll and Bute, Highland, Na h-Eileanan Siar, Orkney Islands, and the Shetland Islands.
This regional cut of our National Data allows you to understand the booking behaviour and cultural preferences of audience members that reside in the Highlands & Islands, even if their attendance at a cultural event/performance took place in another region of the United Kingdom.
For more information on National Data, please visit our Knowledge Base.
Average Ticket Yield
£16.48
Source: Audience Finder
Ticketing Data 2021/22
Total Households
184,566
Source: Experian Household Estimate 2018*
Total Income
£373,785.81
Source: Audience Finder
Ticketing Data 2021/22
Total Population
410,001
Source: Experian Population Estimate 2018*
* = 2019 Experian Ltd, Sources: 2011 Census Data: England and Wales – ONS, Scotland – NRS, N.Ireland – NISRA. Licenced under the Open Government Licence v2.0. Crown Copyright
Highlands & Islands by Segment
A breakdown of the total number of unique bookers for performances, derived from ticketing data
Average Frequency of Attenders
2.0
Source: Audience Finder
Ticketing Data 2021/22
Average Party Size
2.2
Source: Audience Finder
Ticketing Data 2021/22