East Central Scotland

This page shows the aggregated data of bookings (i.e. ticketing data) and survey responses from all organisations in the Audience Finder database, where audience members have given a postcode that is within East Central Scotland.

East Central Scotland encompasses the following local authorities: East Lothian, City of Edinburgh, Midlothian, and West Lothian.

This regional cut of our National Data allows you to understand the booking behaviour and cultural preferences of audience members that reside in East Central Scotland, even if their attendance at a cultural event/performance took place in another region of the United Kingdom.

For more information on National Data, please visit our Knowledge Base.

Average Ticket Yield

£24.94

Source: Audience Finder
Ticketing Data 2018/19

Total Households

412,824

Source: Experian Household Estimate 2018*

Total Income

£2,360,658

Source: Audience Finder
Ticketing Data 2018/19

Total Population

915,664

Source: Experian Population Estimate 2018*

* = 2019 Experian Ltd, Sources: 2011 Census Data: England and Wales – ONS, Scotland – NRS, N.Ireland – NISRA. Licenced under the Open Government Licence v2.0. Crown Copyright

East Central Scotland by Segment

A breakdown of the total number of unique bookers for performances, derived from ticketing data

Metroculturals
0%
Commuterland Culturebuffs
0%
Experience Seekers
0%
Dormitory Dependables
0%
Trips and Treats
0%
Home and Heritage
0%
Up Our Street
0%
Facebook Families
0%
Kaleidoscope Creativity
0%
Heydays
0%

Average Frequency of Attenders

2.0

Source: Audience Finder
Ticketing Data 2018/19

Average Party Size

2.3

Source: Audience Finder
Ticketing Data 2018/19