All Scotland

This page shows the aggregated data of bookings (i.e. ticketing data) and survey responses from all organisations in the Audience Finder database, where audience members have given a Scottish postcode.

This National Data allows you to understand the booking behaviour and cultural preferences of audience members that reside anywhere in Scotland, even if their attendance at a cultural event/performance took place elsewhere in the United Kingdom.

For more information on National Data, please visit our Knowledge Base.

Average Ticket Yield

£21.12

Source: Audience Finder
Ticketing Data 2018/19

Total Households

2,521,042

Source: Experian Household Estimate 2018*

Total Income

£18,801,921

Source: Audience Finder
Ticketing Data 2018/19

Total Population

5,590,255

Source: Experian Population Estimate 2018*

* = 2019 Experian Ltd, Sources: 2011 Census Data: England and Wales – ONS, Scotland – NRS, N.Ireland – NISRA. Licenced under the Open Government Licence v2.0. Crown Copyright

Scotland by Segment

A breakdown of the total number of unique bookers for performances, derived from ticketing data

Metroculturals
0%
Commuterland Culturebuffs
0%
Experience Seekers
0%
Dormitory Dependables
0%
Trips and Treats
0%
Home and Heritage
0%
Up Our Street
0%
Facebook Families
0%
Kaleidoscope Creativity
0%
Heydays
0%

Dominant Age Category of Attenders

55 – 64

Source: Audience Finder
Survey Data

Average Frequency of Attenders

2.1

Source: Audience Finder
Ticketing Data 2018/19

Average Net Promoter Score

70

Source: Audience Finder
Survey Data

Average Party Size

2.4

Source: Audience Finder
Ticketing Data 2018/19

Top Motivation

“to be entertained”

Source: Audience Finder
Survey Data