All Scotland
This page shows the aggregated data of bookings (i.e. ticketing data) and survey responses from all organisations in the Audience Finder database, where audience members have given a Scottish postcode.
This National Data allows you to understand the booking behaviour and cultural preferences of audience members that reside anywhere in Scotland, even if their attendance at a cultural event/performance took place elsewhere in the United Kingdom.
For more information on National Data, please visit our Knowledge Base.
Average Ticket Yield
£16.97
Source: Audience Finder
Ticketing Data 2018/19
Total Households
2,521,042
Source: Experian Household Estimate 2018*
Total Income
£33,756,324
Source: Audience Finder
Ticketing Data 2018/19
Total Population
5,590,255
Source: Experian Population Estimate 2018*
* = 2019 Experian Ltd, Sources: 2011 Census Data: England and Wales – ONS, Scotland – NRS, N.Ireland – NISRA. Licenced under the Open Government Licence v2.0. Crown Copyright
Scotland by Segment
A breakdown of the total number of unique bookers for performances, derived from ticketing data
Dominant Age Category of Attenders
55 – 64
Source: Audience Finder
Survey Data
Average Frequency of Attenders
2
Source: Audience Finder
Ticketing Data 2018/19
Average Net Promoter Score
70
Source: Audience Finder
Survey Data
Average Party Size
2.7
Source: Audience Finder
Ticketing Data 2018/19
Top Motivation
“to be entertained”
Source: Audience Finder
Survey Data